The Energy Transparency Association learns communication approaches
Determining a target audience, formulating key messages, choosing the right communication channels and instruments – these were the points reviewed by members of the Energy Transparency Association during the training held on 5-6 February in Kyiv. The attendees of the training in Communication Instruments in Daily Activities of the Energy Transparency Association were greeted by Olha Polunina, Manager for Sustainable Development at DiXi Group who provides regular assistance in the Association’s development. During two days, representatives of the Association’s member CSOs discussed how to correctly set communication goals, what strategy indicators can be measured and controlled, and how to analyze approaches used by competitors. During practical exercises, they learned to not only tell about themselves but also effectively communicate with those whom their activity is directed at. The event was held as part of USAID’s Energy Sector Transparency project implemented by DiXi Group.