DiXi Group analysts released a video “Saving is rational” covering the now relevant issue of increasing tariffs.
This video was prepared together with the NEPURC and the EU Delegation to Ukraine with the financial support of the International Renaissance Foundation.
According to one of the authors — Anastasiia Yermakova, Manager for European Integration Programs at DiXi Group — the work on this video lasted for about three months. The most difficult part was to present the topic in an easy and interesting form, to show consumers the logic behind the tariffs and persuade them that saving is possible and necessary.
“The scenario changed several times as we wanted to present as much information as possible — about both how the tariffs are formed and why they are economically justified, etc. But in the long run we decided that most importantly, we should explain people in a comprehensible manner why tariffs increase and what each of us can do to reduce amounts in our electricity bills”, said Mrs. Yermakova.
The video has been approved of by the NEPURC top management. Moreover, representatives of the Government are going to watch this video too in a few days.